YOU'VE FOUND YOURS
I DON'T GIVE A DAMN ABOUT YOU
The one that doesn't need too much explanation.
A clear phrase for those days when everything else can wait.
A clear phrase for those days when everything else can wait.
We sell towels so you can sweat in them. It's that simple. That's why " I DON'T GIVE A DAMN ABOUT YOU" is the phrase that best represents us: it has a literal meaning and an attitude behind it.
On one hand, this is what this towel would tell you when you take it to the gym: use me, train with me, push yourself hard, and sweat with me. That's what I'm here for.
On the other hand, it's that point in life where you care a little less about everything. You don't care what people say, about unsolicited opinions, or about trying to please everyone. You just focus on your own thing, with fewer explanations and more enthusiasm for doing what you want.
That double meaning is the origin of our brand and the play on words behind each of our phrases. But this one is the most personal. The one that started it all.
A towel for you to sweat over. An attitude because you don't give a damn.
On one hand, this is what this towel would tell you when you take it to the gym: use me, train with me, push yourself hard, and sweat with me. That's what I'm here for.
On the other hand, it's that point in life where you care a little less about everything. You don't care what people say, about unsolicited opinions, or about trying to please everyone. You just focus on your own thing, with fewer explanations and more enthusiasm for doing what you want.
That double meaning is the origin of our brand and the play on words behind each of our phrases. But this one is the most personal. The one that started it all.
A towel for you to sweat over. An attitude because you don't give a damn.
CHOOSE HOW TO WEAR IT
